Download Against the grain : lessons in entrepreneurship from the by Karan Bilimoria PDF

By Karan Bilimoria

Cobra Beer is a real enterprise luck tale. it truly is nonetheless one of many quickest growing to be beer manufacturers within the united kingdom, with a present turnover of £126 million at retail worth. it really is exported to over forty five nations around the globe, and is obtainable national in additional than 6,000 indian eating places, 5,000 grocery store retailers and off-licences, and approximately 6,000 bars, golf equipment and pubs. This e-book will get to the guts of why & how Cobra has Read more...

summary: Cobra Beer is a real enterprise luck tale. it's nonetheless one of many quickest becoming beer manufacturers within the united kingdom, with a present turnover of £126 million at retail worth. it really is exported to over forty five nations around the globe, and is on the market national in additional than 6,000 indian eating places, 5,000 grocery store shops and off-licences, and approximately 6,000 bars, golf equipment and pubs. This booklet will get to the guts of why & how Cobra has built into one of many world's best-loved manufacturers, and provides nice enterprise insights for each entrepreneur who desires to carry their imaginative and prescient to existence

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Additional info for Against the grain : lessons in entrepreneurship from the founder of Cobra Beer

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To this day, 70 per cent of beer sold in India is strong beer. Mr Balan may have said ‘Yes’ to my request, which was a start, but I still faced a significant challenge in getting the beer imported into the UK. The problems began with my attempts to get samples of the beer delivered to London. After battling through a forest of red tape, a consignment was air-freighted via British Airways. But by the time the beer landed in the UK, all the bottles were broken. In the end, I had to persuade a friend to bring over a few bottles in his hand luggage.

But there was a snag. Although the scheme allowed a business to borrow up to £250,000 there was still the challenge of finding someone to lend the money. Banks were not queuing up to lend. Although the scheme protected the lender against 85 per cent of any default (now 75 per cent), it was at risk for the balance of the loan. Plus the bank only made a small margin on the repayments. Consequently banks were often reluctant to advance the money. The person who approved the £55,000 loan obtained from NatWest had since retired, so that avenue was no longer an option.

The beer was about two weeks away from bottling. The distributors were signed up. It was a lovely evening. I was happy. And then the phone rang. It was Arjun, my partner, and he was in a panic. The distributors had been pre-selling the beer and there was a problem, he told me. No one liked the name. We had written a list of hundreds of possible names and spent count31 AGAINST THE GRAIN DO YOUR CONSUMER TESTING The change of the beer’s name less hours whittling the list down until just one remained from Panther to Cobra caused – Panther.

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